• 臺中市風景區管理所

   

  臺中市風景區集聚四季交錯的自然景觀與多元生態，具有多功能休憩與豐富的自然復育生態。唯文宣品缺乏整體性與識別度，因此統整識別規劃是極需解決的重要課題。

   

  過程與成果

  以大坑風景區多元及高落差地形的等高線為主軸，化為獨特的圖騰意象，搭配專屬地形字型組成的品牌標誌，配合大地色彩，鋪成簡潔人文藝術與實在的質感。等高軸線圖騰融入全系列作品，定位鮮明與實用性十足，成功提升風景區獨具一格的特性。

• Taichung City Scenic Area Administration Office

  The scenic areas in Taichung City feature natural landscapes and diverse ecologies with vivid seasonal variations, which are the flourishing and natural restoration ecology with multiple leisure functions. However, there have been leakage of integrity and identification for the advertisements, it has thereupon become the most crucial topic to integrate and rationalize the advertising.

   

  Process and Results

  We hereby utilize the diversity as well as the terrains with magnificent differences in elevation contour of the Dakeng Scenic Area as the major concept to design the totem, collocating with the brand symbols composed of specific terrain fonts, as well as matching the earth tones, to formulate the real texture of humanity and arts with simplicity. The totem of the elevation contour is infused into the works of the entire series, defined vividly and practically sufficient, successfully building on the unique characteristics of the scenic areas.