• 活力東勢

  果菜生產合作社，在消費市場對食安日益嚴峻的品質要求下，除了內需市場外，更需要積極擴展外銷市場，在競爭激烈的環境中，如何明確地傳達到消費市場，是東勢果菜生產合作社所需要面對的問題。

  過程與成果

  以「VDS活力東勢」為新品牌定位，象徵元氣與活力。主力產品胡蘿蔔、大白菜、高麗菜及洋蔥，以簡潔流暢的象徵圖形化身為產品標籤；「安心的幸福味」作為品牌標語與願景，藉由整體性的品牌規劃，強化產品安全認證與生產履歷，天然飽滿的蔬果汁透過品牌與包裝結合，直達消費市場核心。

• VDS Vigor Dong Shih

  Under the harsher demands for food safety by the consumption markets, the Vege Production Cooperative further needs to be promoted for exports abroad and not just limited to domestic needs. Under the environment of severe competition, it would be the problem in priority facing the Dong Shih Vege Production Cooperative to convey their ideas to the consumers.

  Process and results

  Hence, “VIGOR DONG SHIH” (VDS) is launched to relocate their brand, symbolizing their energy as well as vigor. Carrot, Chinese cabbage, cabbage and onion as the major products, are incarnated to be the product label through the symbolized figures with simplicity and fluency. “Scent of Happiness at Ease” shall be the slogan and vision where the safety certification and production history are strengthened via the integrated brand strategy. The core of the consumption markets shall be accomplished through the combination of brand and packing of the natural fertile vegetable juices.