• 7-11商品卡與禮券

  7-ELEVEN是全球最大的便利商店，1978年起在台灣大街小巷陪伴服務大家，同時深入城市與鄉鎮，連結在地文化與生活，為慶祝全台店鋪5000店，特別推出新版禮券與商品卡。

  過程與成果

  為展現7-ELEVEN連結城鄉的功能，以台灣六大都市各具代表性的地方特色為基礎，用插畫手法呈現城市獨特的溫度與美感，搭配鮮明飽滿的底彩，傳遞「台灣好好、好好台灣，你我的故事」，賦予禮券商品卡在實用性外的蒐藏、紀念、保存價值。

• 7-11 Gift Certificate

  7-ELEVEN is one of the largest-scaled chain convenience stores all over the world, which has been introduced into Taiwan and established on every major street and minor lane since 1978. It is also profoundly connected with local culture and life in each city and town. In order to celebrate the establishment of the 5000th chain stores in Taiwan, the whole new coupons as well as gift cards shall be released thereupon.

  Process and results

  To demonstrate the function of city-countryside bounding, 7-ELEVEN uses the local representative characteristics among the six major cities in Taiwan as the foundation to illustrate the unique warmth and beauty of each city along with the base colors with vividness and satiation, aiming at delivering the concept of “Taiwan Beauty, Beautiful Taiwan – Our Stories” as well as bestowing the values of collection, commemoration and conservation upon the coupons and gift cards except for practicality.