• 嫄

  2011年由財團法人婦女權益促進發展基金會為關懷莫拉克風災的原住民婦女，協助創立專屬原住民婦女的品牌。各個受災部落都有著一群女性，用傳統工藝凝聚力量，她們用自己的方法，守護撫慰這應許之地的災難，讓未來仍然充滿夢想。

  過程與成果

  「原民傳統x 現代設計」為品牌重要的意涵，品牌標誌以台灣符號為基礎，融入女性元素，整體圖形傳遞原民文化古樸誠懇的形象，承襲古法卻重獲新生的創新過程中，讓台灣地形輪廓結合大拇指印，期許品牌精神能如漣漪般，由向外傳遞至世界角落。

• TIWS

  Since 2011, FWRPD has founded a specific brand aimed at helping those indigenous women who have suffered from Typhoon Morakot. A group of women who lived in each affected tribe gathered strongly together via their traditional workmanship in their own way to protect and comfort those who have also suffered from the disaster upon these lands, infusing the dream to their future.

  Process and results

  “Indigenous Tradition x Modern Design” is the very implication of the brand, where the label is based on Taiwanese symbols combining with the elements of feminism. The entire figure delivers the primitive and sincere image of indigenous culture, through the renovation process in succeeding to move away from the ancient ways and being revived as a new born. Also, we connect the contour of Taiwan’s terrains with the contours of thumb, expecting that the spirit of the brand can be spread out to every corner on Earth just as ripples.