• 食萬伏特

  食萬伏特為聯友機電旗下的食品品牌，從事電纜業務的本業，充份展現他們對美食如電力般的熱情，與食品研究所共同開發常溫調理包產品，堅持提供天然、健康的美味，以強化新品牌在市場上的競爭力及特色。

  過程與成果

  結合內部品牌共識，將電力符號轉化為品牌重要資產。以電路圖呼應背景，將鮮果蔬菜食材圖騰結合插畫，設計出調理包系列產品，呈現產品充滿活力及安心食材的保證。

• FLAVOR PUNCH

  Kenny 10W is the food brand belonging to United Electric Industry Co., Ltd, originally a vendor in the wire and cable industry; however, they strongly show their passion for delicate food as they do for electricity. United Electric Industry cooperates with Food Industry R&D Institute to develop the ready-to-eat packets at room temperature, and insists in providing the most natural and healthy food, in order to strengthen the competition and characteristics of their new brand in the market.

  Process and results

  Integrating the common consensus of internal brands to transfer the electricity symbols into the important assets for the brands. Corresponding to the background via the electrical layout to combine the totems of fresh fruits and vegetables illustrations, to design the conditioning package series products, representing the vividness of the products, as well as the guarantee of the safe ingredients.