• 愛盲基金會

  「視障」並非只是全盲者，為協助視障朋友重建信心與行動自主力，愛盲手工皂品牌油然而生。但市面上手工皂商品比比皆是，如何脫穎而出並讓消費者發自內心喜歡公益商品，愛盲一步步的努力，幫助視障者在社會中持續成長與茁壯。

  過程與成果

  評估基金會與庇護工場事業體系，將庇護工場定位為販售部門，第一階段以手工皂為主，以「愛不盲」品牌識別整合。「愛」的點字為主軸，視力表上不同的開口像是人生多元的方向。ㄇ字象徵庇護工場，i 是庇護工場的視障者，巧妙結合視力表元素呈現識別，做愛心不盲目，這就是「愛不盲」。

• Taiwan Foundation for the Blind

  “Visually impaired people” not only refers to those who are entirely blind. In order to help the visually impaired people in rebuilding their confidence as well as autonomous action, the brand of hand-made soaps is thus made more friendly to the visually impaired. However, there have been numerous hand-made soaps in the market, it is rather important to make the consumers to choose our products out of the true fondness for charity sales. Visually-impaired friendly makes the efforts step by step to help those people continue to grow healthy and strong in our society.

  Process and results

  SPARKLY evaluates the business system of the foundation and sheltered workshop, and then defines the latter as the sales department. The first phase is based on the hand-made soaps, integrating the brand logo “Love is not blind” for its identification. SPARKLY utilizes the Braille of “Love” as the main characteristic, where the different opens of each character on the eye chart represent the diverse directions of our life. The Mandarin Phonetic Symbol “ㄇ” symbolizes the sheltered workshop, and the English alphabet “i” represents the visually impaired people within, cleverly combining with the element of an eye chart to demonstrate the idea of doing charity with love through the clear eyes; this is “Love is not blind.”