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15 fifteen
過程與成果
有別於一般披薩餐廳,現點現做看得到食材美味,使西伯里很快找出定位與方向。手繪那不勒斯食材為視覺元素,輔以手寫品牌標誌設計,以手感傳達異國風情,使消費者彷彿置身於義大利披薩餐廳。
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15 fifteen
Process and results
Differing from other pizza restaurants, SPARKLY instantly figures out the brand position and direction for the Fifteen Pizzerias for its insistence on fresh baking. As a result, SPARKLY illustrated the visual elements of Napoli ingredients by hand, supported by the handwriting brand label to convey the exotic scents and to make the consumers feel like they are in Italy themselves.