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City Café 濾掛式咖啡
過程與成果
強化咖啡豆的來源與烘焙製成法,讓「日曬豆」與「水洗豆」的產品特色利用太陽與水滴的形象設計連續圖騰,產生意象分明的精緻氛圍,跳脫出以往濾掛式咖啡設計方式,成功吸引消費者目光,打造出現代時尚的精品濾掛咖啡形象。
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CITY CAFÉ Drip Coffee
Process and results
Enhancing the resources and baking procedure to make the product features of “natural beans” and “washed beans” utilize the images of sun and water drops to design the continuous totems, generating the delicate ambiance with clear imagery. Jumping out the frame of a traditional design for filtered bag coffee and then successfully grasping the sight of the consumers, building the image of a modern and fashionable quality product as a filter bag coffee.