• 巴巴塔塔地瓜

  讓最傳統的地瓜，脫胎換骨成為發光的新亮點。近年來健康議題發酵，地瓜成為市場新寵，慶全地瓜在穩佔台灣市場後，更積極拓展外銷市場，讓地瓜的健康美味，在國際發揚光大。

  過程與成果

  經過深度檢視後，市場新品牌babatata慶全地瓜。以活潑俏皮的地瓜大使，展現年輕鮮明的視覺，引領消費者進入地瓜的世界。新品牌形象帶動國際化的品牌識別，以健康出發的冰淇淋產品更是備受矚目。

• BaBaTaTa

  Let the most traditional sweet potato to be resurrected as the new star. The topics concerning food health have been discussed everywhere in recent years, and sweet potato has thereby become the new favorite on the market. Ching Chiuan sweet potato aims at initially expanding its own export markets further after steadily occupying the Taiwan markets. Ching Chiuan is committed to internationally promoting the advantages of health and the delicacy of sweet potato.

  Process and results

  After the in-depth examination, the whole new brand, Babatata of Ching Chiuan, was born. Ching Chiuan utilizes the image of a lively and smart agent of sweet potato to show the visions of youth and colorfulness, leading the consumers into the world of the sweet potato. A new brand image can bring in the identification to be the internationalized brand, where the ice cream products designed from the concept of health are made to be further eye-catching.