• 品牌台灣

  全球63個駐外據點，中華民國對外貿易發展協會，致力為業者拓展對外貿易與提升國際行銷能力。2009年起外貿協會彙整多年輔導台灣品牌的經驗，彙編成冊，完整呈現多年輔導歷程的經驗與成果。

  過程與成果

  外貿協會多年來深耕品牌台灣推動計畫，經過深度訪談與專刊用途整體考量下，將設計導向簡潔、俐落的大方風格。把「TAIWAN A+」優秀品牌的概念落實於設計中，讓專案推動成果一目瞭然。

• Branding Taiwan

  The Taiwan External Trade Development Council (TAITRA) has 63 bases of operation all over the world and it has always devoted itself to helping the local vendors expand their business overseas and raising the abilities of international marketing. Since 2009, TAITRA has summarized years of experience supporting the Taiwanese brands to compile the volume, demonstrating the full experience and outcomes of the progress.

  Process and results

  For years TAITRA has deeply cultivated the brands in Taiwan for its promotion. After the in-depth interview as well as the overall consideration for special issue, the design is to be directed to the generous style with simplicity and efficiency. Practicing the idea of excellent brands “TAIWAN A+” into the design makes the outcomes of the promoted projects more understandable just at a glance.