• 台灣農畜

  以近50年歲月架構出老品牌根基，隨著肉品加工技術的日新月異，內外銷市場百家爭鳴。如何從記憶中的品牌，以符合時代的新風貌抓住年輕消費者的眼光，擴展產品消費客層，品牌年輕化是改變的主策略。

  過程與成果

  透過熱情明亮的色彩，顯眼現代的設計，紅與黑交錯的圖騰搭配專業質感的視覺系統，營造台畜產品的品質與多元新穎的時尚感，趣味性的農舍，直接傳達品牌的產業特質。搶眼俐落的現代化產品識別標誌，讓上一代的美味持續傳承在年輕世代的味覺中。

• Taiwan Farm Industry Co., Ltd.

  We construct the foundation of the old brand via the time approximated to fifty years. As the meat processing technology grows every day, there have been so many competitors on the markets on both import and export. It has, therefore, been our major strategy to regenerate the brand by changing to the new style and feature innovative enough to catch the eyes of the younger generation to expand our consumers, from the old stereotypical brand.

  Process and results

  Through the bright colors with passion, as well as the eye-catching modern design, we found a visual system with the totem interlaced by red and black collocating with the professional texture, to establish the fashions of quality, diversity and innovation of T-HAM products. The farmhouse with fun directly conveys the industrial characteristics of the brand. The eye-catching and efficient identification mark of the modernized products makes the deliciousness of the last generation revive in the younger generation.