• HOLD MIND咖啡

  金品食品是以德國咖啡器材代理商，對於咖啡烘培的熱情，促使創辦人投身反覆研究，因而研發咖啡豆悶烘法，提升咖啡天然焦糖香氣，讓忙碌生活中，安心享受咖啡獨特香醇。

  過程與成果

  西伯里分析優劣勢後，以「HOLD MIND」為名，德國鄉村為藍本，運用版畫風格營造出濃濃的歐洲純樸風情的咖啡品牌，並將品牌視覺識別應用於相關包裝設計，連結消費者感性層面，認同品牌價值。

• HOLD MIND Coffee

  King’s Cook is a German coffee ware agent, whose founders are committed to engaging in coffee research out of their pure passion for coffee and baking. Furthermore, they have developed the bloom method of coffee beans to increase the natural flavor of caramel existing in coffee, as well as making people feel at ease while enjoying the unique flavor of coffee in their busy lives.

  Process and results

  SPARKLY analyzes both the advantages and disadvantages, concluding the blueprint from the German rural areas as the name “HOLD MIND,” to use the woodblock style in building the coffee brand with a dense and primitive European scenario. Moreover, SPARKLY applies the visual identification of the brand with related packing design to connect with the consumers’ sensibilities and to make them identify with the value of HOLD MIND.