• 鑫龍冷凍食品

  擁有大型冷凍工廠的鑫龍食品，鯖魚數量為國內數一數二，已外銷二十多國，在成立五十年之際，為擴大經營，以建立全新品牌形象為目標。

  過程與成果

  全面檢視品牌資產，賦予新的概念，以「地球、海洋、生態」相互連結的共生關係，設計相關識別，強調企業生生不息、互生互惠的精神理念。

• HSIN-LUNG FOOD

  Hsin Lung Food Co., Ltd., as the company who owns a large refrigerating plant, has exported mackerels in incomparable numbers in Taiwan to over twenty countries. At the time of the establishment at its fiftieth year, Hsin Lung found a new goal to build a whole new brand image for its expansion.

  Process and results

  Fully examining the brand assets to bestow the new idea. A relationship of mutualism can be thereupon created by the connection of “Earth, Marine and Ecology” for the related design identification, which emphasizes the spirits and concepts of eternal prosperity and mutual benefits.