• 良和珠寶

  由日據時代的「瑞珍古物商」延續至「良和珠寶」，走入新時代的珠寶品牌，要持續以精緻細膩的金工技術與全方位的服務贏得市場口碑，需要全新的品牌形象與定位。

  過程與成果

  以「渴望魅力色彩」為概念，擬定品牌策略，規劃一系列階段性的形象設計，讓設計精美的彩色珠寶誘發擁有的渴望，展現良和珠寶的品牌新形象。

• LIANGHER

  Sustaining the spirit of “Rui Jhen Antique Shop” during the period of Japanese dominance at the “Liang He Jeweler,” we are the speaker for jewels in the new era. A whole new brand image and orientation must be defined if we want to earn our own reputation in the market by sustaining the delicate and exquisite metalworking techniques and comprehensive services.

  Process and results

  We utilize the idea of “Desire, Glamour and Colors” to make our brand strategy, planning a series of image designs with multiple phases, making our colorful jewels with elegant design lure the desire of people and demonstrate the whole new brand image of Liang He Jeweler.