• 祥華電子

  祥華電子為電腦周邊配備專業製造者，具設計與研發能力，以OEM與ODM服務全球市場超過二十年。近年來，觀察老年人、孩童與寵物需求，開發系列配戴式追蹤器，並成立Z-TRACKER品牌，以Locate Your Best In Life為品牌精神進軍市場。

  過程與成果

  西伯里檢視Z-TRACKER品牌與產品後，以方向指標的「北極星」為設計概念，延伸品牌識別系統。並深入了解使用者需求，以簡潔、俐落、輕巧為產品進行造型設計，結合整體品牌規劃。明確傳達產品理念，與使用者相互連結。

• Z-TRACKER

  Dynapoint, as the professional manufacturer of PC peripheral equipment, possesses the capabilities of design and R&D, and has been on service as an OEM and ODM for the global markets for over twenty years. In recent years, Z-TRACKER has been built through the observation of the requirements of the elders, children and pets to develop a series of wearable trackers and march to the markets via the brand spirit “Locate Your Best In Life.”

  Process and results

  After SPARKLY reviews the brand and products of Z-TRACKER, it extends the system of brand identity by the design concept of the North Star which marks its direction. Also, SPARKLY further understands the demands of the users, designs the product models with simplicity, efficiency and lightness, and integrate the whole brand planning to precisely convey the ideas of products, as well as interconnect users.