• 碩豐國際 PRINCESS

  在女人與女孩的時尚世界，PRINCESS是最具設計感與個性品味的女鞋。如何在競爭市場中展現品牌獨特風格，讓穿上PRINCESS的女性展現時尚品味與個人魅力，就是PRINCESS的市場目標。

  過程與成果

  深入了解Miss Sofi旗下品牌調性，定位PRINCESS為「擁有屬於自己個性魅力的女孩」，以「時尚新寵」為形象標語，如女孩綣養的夢幻寵物，傳達出獨一無二的個性魅力與時尚品味，低調沉穩具光澤的色系，呼應PRINCESS的時尚潮流在幻象與現實中從容悠遊。

• Miss Sofi PRINCESS

  In the world of fashion for all the girls and women, PRINCESS always creates female shoes with the most fashionable designs of unique personality and taste. It is thereby PRINCESS’ target to demonstrate the unique style of our brand in the market with such severe competition and to make those females who wear our shoes to demonstrate their fashion taste and personal glamor.

  Process and results

  In order to profoundly understand the tones of the brands under Miss Sofi, we orient the style of PRINCESS as “charming girls with their own personalities” and define the slogan as a “new favorite of fashion” just like those cute favorite pets kept by girls. We convey the messages of exclusive personalities, charms, as well as the taste of fashion, where the colors shining with low-profile steadiness respond to the theme of PRINCESS’ fashion trends wandering calmly in between magic and reality.