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碩豐國際 PRINCESS
過程與成果
深入了解Miss Sofi旗下品牌調性,定位PRINCESS為「擁有屬於自己個性魅力的女孩」,以「時尚新寵」為形象標語,如女孩綣養的夢幻寵物,傳達出獨一無二的個性魅力與時尚品味,低調沉穩具光澤的色系,呼應PRINCESS的時尚潮流在幻象與現實中從容悠遊。
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Miss Sofi PRINCESS
Process and results
In order to profoundly understand the tones of the brands under Miss Sofi, we orient the style of PRINCESS as “charming girls with their own personalities” and define the slogan as a “new favorite of fashion” just like those cute favorite pets kept by girls. We convey the messages of exclusive personalities, charms, as well as the taste of fashion, where the colors shining with low-profile steadiness respond to the theme of PRINCESS’ fashion trends wandering calmly in between magic and reality.

