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樂水茗
過程與成果
突顯自然農耕無毒栽種,採用茶園裡的共生植物為設計元素,融入系列產品的包裝識別中,傳達「純淨原點、堅持自然、生態共存」的品牌精神。沒有過多繁複的識別元素,更能彰顯優質茶葉的甘醇清透、飽滿雅致的悠然韻味。以此來建立既清楚又明確的品牌視覺規劃。
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River Delights
Process and results
River Delights magnifies natural tea cultivation free of toxicity, and adopts the symbiotic plants growing in the tea plantation as the design element, infusing the packing identification of the series products, to convey the brand spirit “Purity of Origin, Insistence of Nature, Coexistence of Ecology.” The less sophisticated or complex elements of identification can even more clearly present the sweet, transparent, full and elegant flavor of the excellent tea. Thus, a simple and clear brand visual planning can be established.


