• 威盟企業

  WEINMANN為自行車輪框製造商，產品行銷全球，隨著全球環保節能減碳的綠色運動風行，自行車市場競爭激烈，產品日新月異，為了深耕國際市場的需求，除了產品本身須具備優質專業及多樣性外，品牌形象的重整是拓展國際市場行銷必要方式。

  過程與成果

  經過深度檢視企業品牌後，重新定位品牌基調。為多樣的產品建立系統化，設計利用一系列簡明符號來重新定義制式的產品功能，圖像式的符號具有簡明的溝通功能，符合國際行銷需求，搭配鮮明色彩物為企業注入新視覺，成功活化企業品牌形象與產品定位系統。

• WEINMANN

  WEINMANN is a bicycle wheel frame manufacturer, whose products have been sold around the globe. As the global environmental movement has become a trend, green sports especially the competition in the bicycle market have become more and more fierce. Technology improves the products every day. In order to profoundly cultivate the demands of the international market, renovating the brand image is, therefore, a necessity to expand sales to the international market. In addition to the products’ excellence and diversity.

  Process and results

  After the in-depth inspection of the corporate brand, we have decided to reposition the brand. SPARKLY establishes the system among all these distinguished products, and utilizes a series of simple symbols to redefine the formulated product functions. All the characters have communication functions with simplicity, matching the vivid colors, together to manifest the new vision into the company, as well as successfully energize the brand image of the company and the definition of its products.