• 峻驊皮件 PLAYBOY

  PLAYBOY品牌至今誕生65年，傳承美式的時尚精神，長期致力於皮件流行趨勢與實用性的結合，並開發各種主題性系列的商品，深受年輕族群的喜愛。在本次新系列的包款中，以「Play」為主題，強調輕鬆、愉悅的生活時尚，每個人都能玩出自己的時尚新概念。

  過程與成果

  以本次「Play」的主軸延伸，在新系列的商品形象中分別以粉及灰作為兩個系列的色彩基調，結合具超現實感的放大物件，遊走於童話幻境與現實之間。鮮明的視覺形象及針對年輕族群創造的溝通策略，使品牌有效表現出屬於年輕世代的玩樂新主張。

• JIUNHUACO PLAYBOY

  The PLAYBOY brand has been in existence for 65 years. It inherits the value of American fashion and has long been committed to combining the trends and practicality of leather goods, and developing various thematic product series, which are loved by the young crowd. In this new series of bags, "Play" is used as the theme to emphasize a relaxing and pleasant lifestyle and everyone can play out his or her own new fashion concepts.

  Process and Results

  The "Play" theme extends to incorporate pink and gray colors into the product image of the new series. Combining that with the surreal enlarged objects, the new series are in between the fairy tale fantasy world and reality. The sharp visual image and the communication strategy created for the young crowds enable the brand to effectively express a new play appeal specifically for the younger generation.